American Folklore and the Mass Media |
Contents
Introduction | 1 |
The Variant and the Folklorization Process in the Basic Forms | 12 |
Märchen and Legend in TV Advertising | 34 |
3 | 54 |
4 | 61 |
5 | 110 |
6 | 151 |
Notes | 194 |
Bibliography | 200 |
Copyright | |
American Folklore and the Mass Media |
Introduction | 1 |
The Variant and the Folklorization Process in the Basic Forms | 12 |
Märchen and Legend in TV Advertising | 34 |
3 | 54 |
4 | 61 |
5 | 110 |
6 | 151 |
Notes | 194 |
Bibliography | 200 |
Copyright | |