Marketing and Feminism: Current Issues and ResearchMiriam Catterall, Pauline Maclaran, Lorna Stevens Psychology Press, 2000 - 282 sider Bijdragen over feministische perspectieven in de theorie en praktijk van marketing. Bevat: Marketing and feminism: an evolving relationship / door Miriam Catterall, Pauline Maclaran en Lorna Stevens; Market feminism: the case for a paradigm shift / door Linda Scott; Have we come a long way, baby? Negotiating a more multicultural feminism in the marketing academy in the USA / door Lisa Peñaloza; Advertisements as women's texts: a feminist overview / door Barbara B. Stern; Women and advertising: reading the relationship / door Stephanie O'Donohoe; Using memory-work to give a feminist voice to marketing research / door Lorraine A. Friend en Shona M. Thompson; Shifting the discourse: feminist perspectives on consumer behaviour research / door Margaret K. Hogg, Shona Bettany en George Long; The laugh of the marketing Medusa: men are from Marx, women are from Veblen / door Stephen Brown; The cultural contexts of advertising to women consumers: the examples of Malaysia en Romania / door Len Tiu Wright en Mihaela Kelemen; Reading Rabotnitsa: fifty years of creating gender identity in a socialist economy / door Natasha Tolstikova; Off to the shops: why do we really go shopping? / door Sue Eccles en Helen Woodruffe-Burton; Women-focused consumption spaces: cafés/bars in Amsterdam / door Helene Hill; A postmodern analysis of the implications of the discourse of mass customisation for marginalised and prized consumers / door Eileen Fischer; Marketing and the divided self: healing the nature/woman separation / door Susan Dobscha en Julie L. Ozanne; Gender and consumption in a cultural context / door Janeen Arnold Costa. |
Innhold
the case for a paradigm shift | 16 |
Have we come a long way baby? Negotiating | 39 |
a feminist overview | 57 |
reading the relationship | 75 |
Using memorywork to give a feminist voice | 94 |
feminist perspectives | 112 |
men are from | 129 |
The cultural contexts of advertising to women | 143 |
fifty years of creating gender | 160 |
why do we really go shopping? | 183 |
cafésbars | 202 |
A postmodern analysis of the implications of | 220 |
healing | 239 |
Gender and consumption in a cultural context | 255 |
| 276 | |
Andre utgaver - Vis alle
Marketing and Feminism: Current Issues and Research Miriam Catterall,Pauline Maclaran,Lorna Stevens Begrenset visning - 2000 |
Marketing and Feminism: Current issues and research Miriam Catterall,Pauline Maclaran,Lorna Stevens Begrenset visning - 2013 |
Marketing and Feminism: Current issues and research Miriam Catterall,Pauline Maclaran,Lorna Stevens Begrenset visning - 2013 |
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