Metaphor and Knowledge: The Challenges of Writing Science

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SUNY Press, Jul 17, 2003 - Language Arts & Disciplines - 245 pages
Metaphor and Knowledge offers a sweeping history of rhetoric and metaphor in science, delving into questions about how language constitutes knowledge. Weaving together insights from a group of scientists at the Santa Fe Institute as they shape the new interdisciplinary field of complexity science, Ken Baake shows the difficulty of writing science when word meanings are unsettled, and he analyzes the power of metaphor in science.
 

Contents

INTRODUCTION THE PROBLEM WITH RULES AND WHY WORDS WILL NOT SIT STILL
1
Using Music Theory to Explain How Metaphor Works in Science
7
Structure of the Book
13
What is the Santa Fe institute?
18
A TECHNICAL THINK TANK
25
Establishing Ethos With an Initial Impressions Report
27
Capture the Excitement of Research But Avoid Hype
31
What Happens When Technical Writers Cannot Find Their Bearings Toward an Audience
36
Making Sloppy Ideas Rigorous
99
No Rational Method of Having Good Ideas
107
Who Intends the Bee to Be yellow?
120
Emergence the Brain and Neural Networks
133
Equilibrium and the Prisoners Dilemma
138
SCIENCE WRITERS LOOKING FOR THEIR AUDIENCE
149
Style and Eloquence in SFI Writing
152
Writing for Scientists and the General Public
160

METAPHOR CONSTITUTING OR DECORATING THEORY IN SCIENCE
43
A Qualified Acceptance
53
The Meaning of Metaphor
55
How They Work
62
Metaphor and Science
68
Fear of Persuasion and Metaphoric Harmonics
72
Rhetorical Alternatives to Metaphor in Science
76
METAPHORS AND MATHEMATICS A SHARED TRADITION OF CONSTITUTING KNOWLEDGE IN SCIENCE
79
The Metaphors of Information as the New Materiality
82
Representing Reality
85
Platonic Arguments for the Supremacy of Mathematics
89
Metaphor for Understanding a NonAlgorithmic World
93
Trying to Cross Disciplines
172
COMPLEXITY AN ETYMOLOGY LEADING TO A DISCUSSION OF WHETHER IT IS A METAPHOR OR SOMETHING ELSE
179
The Word Complex In the Oxford English Dictionary
181
Complexity Arrives in Santa Fe
191
The New Complexity Returns to Old Haunts
197
Is Complexity a Metaphor?
200
MANAGING METAPHOR HARMONICS AND OTHER CHALLENGES OF MAKING KNOWLEDGE IN SCIENCE
207
Speak Carefully and Carry a Paradigm Shift
209
WORKS CITED
223
INDEX
235
Copyright

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About the author (2003)

Ken Baake is Assistant Professor of Rhetoric and Technical Communication at Texas Tech University.

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